18 RÉSUMÉS (cont.) Résumés of project team members to be assigned to this engagement Rachel Holliday, Account Manager Rachel brings more than 13 years of sales and marketing experience to ETA, where she develops and manages relationships with existing and prospective clients. With excellent managerial, analytical, organizational and communication skills, Rachel has earned the reputation for truly caring about her clients and taking their business – and return on investment – very seriously. She spent 10 years in the real estate industry working with a wide range of companies – from Canadian and Australian high-rise builders to Lennar Homes. Prior to that, she worked with such brands as The Ritz-Carlton and Wyndham Hotels. Throughout her career, Rachel has won top sales and marketing awards, earning tremendous respect and referrals from clients. She thinks fast on her feet, and even faster on her snowboard – tearing it up at Mammoth, Bear Mountain and Colorado’s Winter Park. Rachel Stocking, Media Planner/Buyer Rachel brings years of media planning and buying experience to all ETA clients, including Brookfield Homes Southland, Circle Audi and Lyon Communities. She is an expert at creating low-cost, high-reach media plans as well as investigating and using the proper media to reach a marketing objective – whether it’s traditional and/or unconventional media. Her understanding of the art and science of media buying – TV and radio in particular – is the direct result of years of valuable experience in working with successful brands such as FreeCreditReport.com, eHarmony, Priceline, Overstock.com and Fisher & Paykel Appliances. When Rachel’s not hitting a marketing target, she likes to hit other things. In occasional jam sessions with her culturally diverse musician friends, she’s the prolific percussionist banging the bongos or manning the “shaky egg.”