Port of Long Beach RFQ.
This is a copy of a winning Request for Qualifications (RFQ) response for the Port of Long Beach’s $1 million marketing and advertising account. It provides agency background, work samples, category knowledge and itemized budget estimate.
It was written, designed and packaged on behalf of a small, relatively unknown Long Beach agency with no category experience and limited RFQ response writing success.
Responding to the Port’s RFQ was the first step in the process of pursuing the account, which was a highly competitive endeavor with 40+ agencies invited to pitch the business.
The final RFQ document was bound in clear Lucite covers and delivered in a custom wooden shipping crate with various international shipping labels – perfect for the Port.
This effort successfully helped the agency make the cut to one of four finalists.