Welcome.

If you’re looking for help with marketing, business development or market research to grow your business, you’ve come to the right place.

Bill Barrick works with marketers and agencies, big and small.

His career includes several years’ account management, business development and market research at world-class agencies: Bozell Worldwide, CCL/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson.

Key skills include advertising strategies and tactics, branding and positioning, client/agency relationship building, competitive analysis, key messaging development, marketing strategies and tactics, project/team management, RFP/RFQ response writing, SWOT analysis, WordPress website development and Yoast SEO.

Bill’s business development success includes helping agency teams identify, pitch and win 25+ new accounts valued at over $91MM and counting – not including organic growth.

New business strengths include pitch development, RFP/RFQ response writing, strategies, tactics and target market research.

Here you’ll find everything necessary to determine if Bill has the experience and skills to help take your firm and clients to new heights.

Work samples include a RFQ response example, final pitch presentation with man-on-the-street videos, creative samples, marketing case studies and more.

In the RFQ example, he helped a small, relatively unknown advertising agency with limited RFQ writing success and no category experience, rise above 40+ competitive agencies and make the cut to one of the final four shops.

The final pitch presentation offers insights into how Bill approaches a prospect’s brand, category trends, the targets’ media consumption habits, including consumer reactions to creative concept directions.
To see what Bill can do for your firm or clients, call or email him or you can visit his Website.

You’ll be glad you did.