marketing | business development | market research
Bill Barrick
714.504.5214

Welcome to Bill Barrick’s website.

Bill is a marketing, business development and market research contractor.  He works with marketers and agencies big and small, and, occasionally, startup brands.

His career includes several years’ account management, business development and market research at world-class agencies Bozell Worldwide, Cochrane Chase Livingston & Co./Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson.

Key skills include account planning, advertising and marketing strategies and tactics, branding and positioning, business development, competitive SWOT analysis, key messaging, market research, project and team management, and RFP/RFQ response writing.

Bill’s business development success includes helping agency teams identify, pitch and win 25+ new accounts valued at over $90MM, and counting – not including organic growth.

New business strengths include presentation development, RFP/RFQ response writing, strategies, tactics and target market research.

Here you’ll find everything necessary to determine if Bill has the experience and skills to help take your firm and clients to new heights.

Included are a RFQ response example, final pitch presentation with man-on-the-street videos, creative samples, marketing case studies and more.

The RFQ response and final pitch presentation demonstrate how Bill’s market research skills help solve marketing problems and how he approaches new business pitch assignments.

In the RFQ example, he helped a small, relatively unknown advertising agency with limited RFQ writing success and no category experience, rise above 40+ competitive agencies and make the cut to the final four shops.

The final pitch presentation offers insights into the prospect’s brand, category trends, the targets’ media consumption habits and consumer reactions to creative concept directions.

To see what Bill can do for your firm or clients, call or email him.  You’ll be glad you did.