POLB final presentation.
POLB Final Presentation (Backstory): Following the review of 25+ RFQ submissions for the Port of Long Beach’s $1MM account, the selection committee tapped four finalists to present their marketing and advertising proposals.
This is a copy of the final proposal from one of the four finalists. It was created on behalf of a small, relatively unknown Long Beach agency with no category experience.
The Final Presentation provides key insights about the brand, category, target audience and proposed creative directions.
This presentation also includes two man-on-the-street videos:
- Long Beach citizens’ brand awareness and perceptions of the Port;
- Citizens’ reactions to initial creative directions.
This same approach has helped Bill, and the pitch teams he’s worked with, win 25+ new accounts valued at over $91 million, and counting.
Contact Bill to see how he can help with your new business efforts.