marketing | business development | market research
Bill Barrick

POLB Final Presentation

The final pitch.


This is the final POLB marketing and advertising presentation made to the selection committee providing key insights about the brand, category, target audience and proposed creative directions.

Backstory: Following the review of 25+ RFP submissions, the selection committee tapped four finalists to present their marketing and advertising proposals. This is a copy of the final proposal from one of the finalists.

In addition to key insights about the brand, category and target, this proposal includes two man-on-the-street videos, (1) Long Beach citizens’ brand awareness and perceptions of the Port, and (2) Reactions to initial creative directions.

This same approach has helped Bill, and the pitch teams he’s worked with, win 25+ new accounts valued at over $90 million, and counting.


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