marketing | business development | market research
Bill Barrick

POLB Final Presentation

The final pitch.


Backstory: Following the review of 25+ RFQ submissions for the Port of Long Beach’s $1MM account, the selection committee tapped four finalists to present their marketing and advertising proposals.

This is a copy of the final proposal from one of the finalists.

It provides key insights about the brand, category, target audience and proposed creative directions.

This presentation also includes two man-on-the-street videos:

  1. Long Beach citizens’ brand awareness and perceptions of the Port;
  2. Citizens’ reactions to initial creative directions.

This same approach has helped Bill, and the pitch teams he’s worked with, win 25+ new accounts valued at over $90 million, and counting.

Contact Bill to see how he can help with your new business efforts.



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