marketing | business development | market research
Bill Barrick
714.504.5214

Skills & Services

Solutions tailored to your needs.

 

Bill’s passionate about creating marketing, advertising, business development solutions and knows full well his success is absolutely contingent on your success.

That’s why he provides the highest levels of personalized attention and custom-tailored programs to help build your business (there are no cookie-cutter solutions.)  He has the professional experience,

skills and resources necessary to drive extraordinary success – whether you’re launching a new initiative, strengthening an established brand or evolving in response to emerging trends.

Solutions are thoughtful, processes are streamlined and execution swift – allowing for quick turn-around and the absolute highest levels of satisfaction.  Key skills and services include:

 

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Account Planning

Account Planning

This is the voice of the consumer. Account Planning provides critical insights about customers’ and prospects’ purchasing behavior and motivations in order to connect with them in a deeper, more meaningful and relevant manner.

Advertising Objectives, Strategies & Tactics

Advertising Objectives, Strategies & Tactics

All necessary to improve brand awareness, image, perceptions, preference; launch new brands, products and services; and, modify consumer purchasing behavior.

Branding & Positioning

Branding & Positioning

Building and positioning brands involves winning hearts and minds. Hearts raise the possibility of a relationship, minds endorse it.

Business Development

Business Development

The lifeblood of any business. Includes both organic growth and winning new customers. Bill's new business strengths include pitch development, prospect relationship building, RFP/RFQ response writing, strategies, tactics and target market research.

Competitive Analysis

Competitive Analysis

From SWOT and PEST analyses to reviewing advertising and website messaging, brand awareness, positioning and perception metrics – all to identify leverage points and steal share.

Key Messaging Development

Key Messaging Development

Crafting insightful and relevant messaging that promotes positive brand attributes and benefits, shifts perceptions and motivates target audience action.

Market Research

Market Research

Discovery of key insights comes from primary and secondary research techniques – from gap analysis to multivariate conjoint analysis and everything in between.

Marketing Objectives, Strategies & Tactics

Marketing Objectives, Strategies & Tactics

Necessary to create market-relevant push and pull programs to generate demand, drive sales and build brand value.

Project & Team Management

Project & Team Management

Ensuring projects meet all requirements while delivering on-time and on-budget requires a proactive team manager, like Bill Barrick, to initiate, plan, execute, monitor, control processes and quality outcomes for all stakeholders.