marketing | business development | market research
Bill Barrick
714.504.5214

Brand Experience

In good company.

 

Below is a sampling of consumer and b2b brand experience from public and private companies across a variety of industries.

Each brand faced their own unique set of challenges, market conditions and budget constraints, but the mission was virtually

the same – overcome the marketing challenges by generating demand, driving sales and building brand value.

Contact Bill to discuss your brand’s challenges and building your business.  You’ll be in good company.

 

Click Logo for Product/Service Description.

 

AAA Southern California

AAA Southern California

PRODUCTS – Emergency roadside service, travel, insurance (auto, boat, home, life, renter’s, RV).
MARKETED to Southern California drivers 18+.

Avery Dennison

Avery Dennison

PRODUCTS – Labels and mailing software.
MARKETED to office products dealers and resellers.

California Association of Realtors

California Association of Realtors

PRODUCTS – Association marketing and lobbying.
MARKETED to California real estate agents and brokers.

Cresenda Wireless

Cresenda Wireless

PRODUCTS – Wireless real estate listing service.
MARKETED to companies, agents and brokers nationwide.

Dial

Dial

PRODUCTS – Hair, skin and bath products.
MARKETED to females 18 –34 through mass merchandisers, drug and grocery stores.

Freeman Cosmetics

Freeman Cosmetics

PRODUCTS – Botanical hair, skin and bath products.
MARKETED to females 18 – 24 through mass merchandisers, drug and grocery stores.

Honeywell

Honeywell

PRODUCTS – Semiconductors: memories, microprocessors and custom circuits.
MARKETED to OEMs.

Hong Kong Tourism

Hong Kong Tourism

PRODUCTS – Destination travel.
MARKETED to adults, M/F first-time travelers to Asia and residing in U.S. gateway cities.

Intel

Intel

PRODUCTS – Microcontrollers.
MARKETED to OEMs, computer integrators, dealers and resellers.

InterValley Health Plan

InterValley Health Plan

PRODUCTS – Regional not-for-profit, medical health plans.
MARKETED to seniors in the Inland Empire.

Isuzu Diesel

Isuzu Diesel

PRODUCTS – Commercial diesel engines (14hp – 549hp).
MARKETED to OEMs and SMBs in a variety of vertical markets.

Isuzu Truck

Isuzu Truck

PRODUCTS – Commercial trucks (classes 3-7).
MARKETED to SMBs in a variety of vertical markets.

Logicon

Logicon

PRODUCTS – C3I systems, training & simulation software.
MARKETED to U.S. government agencies.

Long John Silver’s Seafood

Long John Silver’s Seafood

PRODUCTS – Quick service restaurants specializing in seafood.
MARKETED to adults, M/F 18 – 24.

Memorex

Memorex

PRODUCTS – Disc, tape and thin-film storage.
MARKETED to Corporate America.

Nature’s Accents

Nature’s Accents

PRODUCTS – Hair, skin and bath products.
MARKETED to to females 18 – 24 through mass merchandisers, drug and grocery stores.

Printronix

Printronix

PRODUCTS – Commercial dot matrix and band printers.
MARKETED to Corporate America and government agencies.

quidnunc

quidnunc

PRODUCTS – Website and e-commerce strategists.
MARKETED to SMBs where e-commerce is part of their business model.

Rockwell

Rockwell

PRODUCTS – Controllers and semiconductors.
MAREKTED to OEMs and I.T. management at Corporate America.

Samsung

Samsung

PRODUCTS – Disc drives, laser printers, monitors, semiconductors.
MARKETED to Corporate America, SMBs, computer dealers and resellers.

Siemens

Siemens

PRODUCTS – Photovoltaic power cells.
MARKETED to domestic and foreign governments, dealers and resellers.

Tandem

Tandem

PRODUCTS – Fault-tolerant mainframes, minicomputers and software.
MARKETED to Corporate America and government agencies.

Toshiba

Toshiba

PRODUCTS – Copiers, computers, disc drives, semiconductors.
MARKETED to Corporate America, SMBs, office products dealers and resellers.

Unisys

Unisys

PRODUCTS – Network attached storage systems.
MARKETED to Corporate America, enterprise storage dealers and resellers.

United Technologies

United Technologies

PRODUCTS – Solid propellant rocket motors.
MARKETED to U.S. government agencies.

Washington Mutual

Washington Mutual

PRODUCTS – Adjustable rate loans, CDs, home equity loans, jumbo loans, lines of credit, refis.
MARKETED to M/F adults in geo markets allowing interstate transactions.

Western Digital

Western Digital

PRODUCTS – Disc drives, enterprise storage systems.
MARKETED to Corporate America, computer dealers and resellers.

Xerox

Xerox

PRODUCTS – JIT and CIM software.
MARKETED to domestic and international manufacturing companies.